Câmara dos Media

O Câmara dos MediaA Câmara de Comércio e Indústria da Ásia-Pacífico (APCIC), uma iniciativa distinta da Confederação do Comércio e Indústria da Ásia-Pacífico (APCIC), dedica-se a promover a inovação, a sustentabilidade e a excelência nos sectores dos meios de comunicação social e do entretenimento na região da Ásia-Pacífico. Ao unir empresas de comunicação social, criadores de conteúdos, anunciantes, decisores políticos e fornecedores de tecnologia, a Câmara funciona como uma plataforma para enfrentar desafios, reforçar a colaboração e impulsionar o futuro dos meios de comunicação social num panorama digital em rápida evolução.

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Missão e objectivos

The Chamber of Media aims to advance the media sector by promoting creativity, embracing technology, and supporting sustainable growth. Its core objectives include:

1. Encouraging Innovation and Creativity:
   • Advocate for the development of cutting-edge content and formats that resonate with global audiences.
   • Support experimentation in storytelling, immersive technologies, and new revenue models.
2. Promoting Digital Transformation:
   • Encourage the adoption of AI, VR/AR, blockchain, and big data analytics in media production and distribution.
   • Support the transition from traditional to digital platforms to expand audience reach and engagement.
3. Fostering Sustainability:
   • Promote eco-friendly production practices and energy-efficient operations within the media industry.
   • Advocate for responsible reporting and ethical practices that contribute to social and environmental awareness.
4. Strengthening Regional Collaboration:
   • Facilitate partnerships between media organizations across borders to co-produce content and share best practices.
   • Promote Asia-Pacific media content in international markets to enhance cultural exchange and regional representation.
5. Advocating for Policy and Standards:
   • Work with governments to create policies that support freedom of expression, fair trade, and intellectual property protection.
   • Address issues such as content piracy, data privacy, and regulatory compliance.

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Funções principais

1. Defesa de políticas:
   • Represent the media industry in policy discussions to influence regulations on intellectual property, digital trade, and content creation.
   • Advocate for tax incentives and funding mechanisms to support innovative projects and startups in the media space.
2. Trabalho em rede e colaboração:
   • Host forums, expos, and festivals to connect media professionals, advertisers, and technology providers.
   • Facilitate co-production agreements and partnerships to create regionally and globally appealing content.
3. Partilha de conhecimentos e investigação:
   • Publish industry reports, audience trend analyses, and case studies on innovative media practices.
   • Provide insights into emerging opportunities in areas such as streaming, gaming, and immersive storytelling.
4. Reforço das capacidades:
   • Offer training programs, certifications, and workshops on content creation, digital tools, and media ethics.
   • Collaborate with educational institutions to nurture the next generation of media professionals.

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Áreas de concentração estratégica

1. Digital Content and Platforms:
   • Promote the growth of OTT platforms, podcasts, and digital news outlets to reach diverse audiences.
   • Encourage the development of region-specific content tailored to local languages and cultures.
2. Immersive Media and Technology:
   • Advocate for the integration of VR, AR, and 360-degree video in storytelling and advertising.
   • Support the use of blockchain for transparent royalty payments and content verification.
3. Sustainable Media Practices:
   • Encourage green film production, energy-efficient broadcasting, and sustainable content creation practices.
   • Advocate for initiatives that highlight climate change, social justice, and inclusivity through media.
4. Cultural Exchange and Representation:
   • Promote Asia-Pacific content at international festivals and markets to showcase the region’s creativity.
   • Support initiatives that emphasize diverse voices and stories from underrepresented communities.
5. Global Trade and Market Access:
   • Assist media companies in navigating export markets and distribution agreements.
   • Advocate for fair trade policies and anti-piracy measures to protect intellectual property rights.

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Benefícios da filiação

1. Influência política:
   • Engage in shaping regulations and standards that impact the media and entertainment industries.
2. Oportunidades de trabalho em rede:
   • Connect with global media leaders, content creators, and advertisers at exclusive events and forums.
3. Acesso a informações:
   • Gain access to reports, audience analytics, and trend forecasts tailored to the media sector.
4. Formação e desenvolvimento:
   • Participate in workshops and certifications focused on digital transformation, storytelling, and compliance.
5. Apoio ao mercado global:
   • Leverage APCIC’s networks to explore international partnerships and distribution opportunities.

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Visão para o futuro

O Câmara dos Media envisions a thriving, inclusive, and innovative media ecosystem that reflects the Asia-Pacific’s creativity, diversity, and technological leadership. By empowering members with advocacy, resources, and collaborative opportunities, the Chamber aims to position the region as a global powerhouse in media and entertainment.

Aligned with APCIC’s mission of fostering regional cooperation and sustainable development, the Chamber of Media is committed to shaping a vibrant and forward-thinking media industry that inspires, informs, and connects audiences worldwide.