"(《世界人权宣言》) 媒体商会亚太传媒商会（APCIC）是亚太工商联合会（APCIC）的一项重要倡议，致力于促进亚太地区媒体和娱乐行业的创新、可持续发展和卓越发展。通过将媒体公司、内容创作者、广告商、政策制定者和技术提供者联合起来，商会成为了一个在快速发展的数字环境中应对挑战、加强合作和推动媒体未来发展的平台。
使命与目标
The Chamber of Media aims to advance the media sector by promoting creativity, embracing technology, and supporting sustainable growth. Its core objectives include:
- Encouraging Innovation and Creativity:
- Advocate for the development of cutting-edge content and formats that resonate with global audiences.
- Support experimentation in storytelling, immersive technologies, and new revenue models.
- Promoting Digital Transformation:
- Encourage the adoption of AI, VR/AR, blockchain, and big data analytics in media production and distribution.
- Support the transition from traditional to digital platforms to expand audience reach and engagement.
- Fostering Sustainability:
- Promote eco-friendly production practices and energy-efficient operations within the media industry.
- Advocate for responsible reporting and ethical practices that contribute to social and environmental awareness.
- Strengthening Regional Collaboration:
- Facilitate partnerships between media organizations across borders to co-produce content and share best practices.
- Promote Asia-Pacific media content in international markets to enhance cultural exchange and regional representation.
- Advocating for Policy and Standards:
- Work with governments to create policies that support freedom of expression, fair trade, and intellectual property protection.
- Address issues such as content piracy, data privacy, and regulatory compliance.
核心职能
- 政策宣传:
- Represent the media industry in policy discussions to influence regulations on intellectual property, digital trade, and content creation.
- Advocate for tax incentives and funding mechanisms to support innovative projects and startups in the media space.
- 联网与协作:
- Host forums, expos, and festivals to connect media professionals, advertisers, and technology providers.
- Facilitate co-production agreements and partnerships to create regionally and globally appealing content.
- 知识共享与研究:
- Publish industry reports, audience trend analyses, and case studies on innovative media practices.
- Provide insights into emerging opportunities in areas such as streaming, gaming, and immersive storytelling.
- 能力建设:
- Offer training programs, certifications, and workshops on content creation, digital tools, and media ethics.
- Collaborate with educational institutions to nurture the next generation of media professionals.
战略重点领域
- Digital Content and Platforms:
- Promote the growth of OTT platforms, podcasts, and digital news outlets to reach diverse audiences.
- Encourage the development of region-specific content tailored to local languages and cultures.
- Immersive Media and Technology:
- Advocate for the integration of VR, AR, and 360-degree video in storytelling and advertising.
- Support the use of blockchain for transparent royalty payments and content verification.
- Sustainable Media Practices:
- Encourage green film production, energy-efficient broadcasting, and sustainable content creation practices.
- Advocate for initiatives that highlight climate change, social justice, and inclusivity through media.
- Cultural Exchange and Representation:
- Promote Asia-Pacific content at international festivals and markets to showcase the region’s creativity.
- Support initiatives that emphasize diverse voices and stories from underrepresented communities.
- Global Trade and Market Access:
- Assist media companies in navigating export markets and distribution agreements.
- Advocate for fair trade policies and anti-piracy measures to protect intellectual property rights.
会员福利
- 政策影响:
- Engage in shaping regulations and standards that impact the media and entertainment industries.
- 交流机会:
- Connect with global media leaders, content creators, and advertisers at exclusive events and forums.
- 获取见解:
- Gain access to reports, audience analytics, and trend forecasts tailored to the media sector.
- 培训与发展:
- Participate in workshops and certifications focused on digital transformation, storytelling, and compliance.
- Global Market Support:
- Leverage APCIC’s networks to explore international partnerships and distribution opportunities.
未来愿景
"(《世界人权宣言》) 媒体商会 envisions a thriving, inclusive, and innovative media ecosystem that reflects the Asia-Pacific’s creativity, diversity, and technological leadership. By empowering members with advocacy, resources, and collaborative opportunities, the Chamber aims to position the region as a global powerhouse in media and entertainment.
Aligned with APCIC’s mission of fostering regional cooperation and sustainable development, the Chamber of Media is committed to shaping a vibrant and forward-thinking media industry that inspires, informs, and connects audiences worldwide.
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